On March 1, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand reputation rankings in March 2022.
March Korean Variety Star Brand Reputation Rankings
The Korean Business Research Institute has analyzed 44,596,257 big data of 50 brands of Korean entertainers from February 1 to March 1, 2022. Compared to the February variety stars’ brand big data of 47.854.482, it increased by 6.81 percent.
Yoo Jae Suk topped the most popular variety star list with a brand reputation index of 2,162,572. In the keyword analysis, his high-ranking phrases were “How Do You Play?,” “short track speed skating,” “bias judgment.”
Meanwhile, his highest-ranking related terms included “speak,” “introduce,” and “hit.” In addition, on positivity-negativity analysis, Yoo Jae Suk gained a score of 83.02 percent positive reactions.
Top 5 Most Popular Korean Variety Stars
1. Yoo Jae Suk
- Brand Participation Index: 560,402
- Media Index: 550,652
- Communication Index: 504,277
- Community Index: 547,241
Yoo Jae Suk’s brand reputation index decreased by 14.54 percent, from 2,530,496 in February to 2,162,572 in March.
2. Hong Hyun Hee
- Brand Participation Index: 573,010
- Media Index: 354,643
- Communication Index: 317,256
- Community Index: 548,659
Hong Hyun Hee’s brand reputation increased by 27.80 percent, from 1,403,370 in February to 1,793,567 in March.
3. Kim Jong Kook
- Brand Participation Index: 419,251
- Media Index: 341,996
- Communication Index: 404,647
- Community Index: 349,600
Kim Jong Kook’s brand reputation decreased by 13.91 percent, from 1,760,260 in February to 1,515,495 in March.
4. Song Hae
- Brand Participation Index: 555,683
- Media Index: 260,892
- Communication Index: 338,126
- Community Index: 317,404
Song Hae’s brand reputation decreased by 47.29 percent, from 2,792,923 in February to 1,472,106 in March.
5. Kang Ho Dong
- Brand Participation Index: 173,534
- Media Index: 208,818
- Communication Index: 348,239
- Community Index: 709,211
Kang Ho Dong’s brand reputation decreased by 3.88 percent, from 1,497,897 in February to 1,439,802 in March.
Below is the most popular Korean variety star list from January to March 2022.
Top 50 Korean Variety Star Brand Reputation Rankings
- Yoo Jae Suk
- Hong Hyun Hee
- Kim Jong Kook
- Song Hae
- Kang Ho Dong
- Kim Joon Ho
- Song Ji Hyo
- Lee Sang Min
- Lee Seung Gi
- Super Junior’s Kim Heechul
- Kim Jong Min
- Park Myung Soo
- Ahn Jung Hwan
- Seo Jang Hoon
- Kim Gura
- Kim Sung Joo
- Shin Dong Yup
- Kim Dong Hyun
- Jung Hyung Don
- Ji Suk Jin
- Lee Soo Geun
- Yoo Hee Yeol
- Lee Dong Gook
- HaHa
- Heo Jae
- Jo Se Ho
- Lee Kyung Kyu
- Tak Jae Hoon
- Cha Tae Hyun
- Hyun Joo Yup
- Jung Joon Ha
- Kim Min Kyung
- Jun Hyun Moo
- Sechs Kies Eun Ji-won
- Song Eun Yi
- Lee Chun Soo
- Jang Do Yeon
- Kim Joon Hyun
- Lee Young Ja
- Park Na Rae
- Moon Se Yoon
- Kim Yong Man
- Lee Hyori
- Yoo Se Yoon
- Kim Sung Joo
- Kim Sook
- Kim Byung Man
- Yang Se Chan
- Yang Se Hyung
- Kim Gook Jin
Is your favorite variety star on the list?
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Stay healthy, Yoo Jae Suk 🙏🤗
Yes stay healthy 😷😷😷💜