TOP 50 Korean Variety Show Brand Reputation Rankings in March 2022

On March 5, the Korean Business Research Institute has published the Top 50 most popular Korean variety show brand reputation rankings for March 2022.

Top 50 Korean Variety Show Brand Reputation Rankings in March 2022

The Korean Business Research Institute has analyzed 105,092,048 brand big data of the 50 popular entertainment shows in South Korea from February 5, 2022, to March 5, 2022. Compared to 110,287,110 brand big data of variety show brands in February, it decreased by 4.71 percent.

SBS’s “Kick a Goal” took No.1 place of most popular Korean variety show this month with a brand reputation index of 4,522,630. The value has increased by 35.89 since last month. In the keyword analysis, the high-ranking phrases of the show were “soccer,” “Song So Hee,” and “Lee Chun Soo.”

Meanwhile, its highest-ranking related terms of the show were “challenge,” “effort,” and “participate.” In addition, in the positivity-negativity analysis, “Kick a Goal” gained a score of 76.87 percent positive reactions.

Top 5 Most Popular Korean Variety Shows

1. “Kick a Goal”

• Brand Participation Index: 1,478,702
• Media Index: 839,139
• Communication Index: 588,028
• Community Index: 677,644
• Audience Index: 939,117

“Kick a Goal” brand reputation index increased by 35.89 percent, from 3,328,246 in February to 4,522,630 in March.

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2. “National Athletes Are National Athletes”

• Brand Participation Index: 338,116
• Media Index: 762,008
• Communication Index: 1,416,194
• Community Index: 1,027,554
• Audience Index: 716,694
• March Brand Reputation Index: 4,260,566

“National Athletes Are National” brand was newly included in the entertainment program brand reputation.

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3. “How Do You Play?”

• Brand Participation Index: 681,291
• Media Index: 864,333
• Communication Index: 481,071
• Community Index: 1,067,773
• Audience Index: 1,013,258

“How Do You Play?” brand reputation index decreased by 21.05 percent, from 5,203,238 in February to 4,107,727 in March.

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4. “Home Alone” (“I Live Alone”)

• Brand Participation Index: 1,277,531
• Media Index: 632,048
• Communication Index: 562,150
• Community Index: 573,049
• Audience Index: 914,403

“Home Alone” (“I Live Alone”) brand reputation index decreased by 19.02 percent, from 4,889,035 in February to 3,959,182 in March.

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5. Radio Star

• Brand Participation Index: 826,533
• Media Index: 655,744
• Communication Index: 890,513
• Community Index: 853,905
• Audience Index: 679,624

“Radio Star” brand reputation index decreased by 5.35 percent, from 4,127,023 in February to 3,906,318 in March.

Below are the top thirty most popular Korean variety shows from January to March 2022.

Top 50 Most Popular Korean Variety Shows

1. “Kick a Goal”
2. “National Athletes Are National Athletes”
3. “How Do You Play?”
4. “Home Alone” (“I Live Alone”)
5. “Radio Star”
6. “You Quiz on the Block”
7. “Running Man”
8. “My Little Old Boy”
9. “2 Days & 1 Night Season 4”
10. “Call of the Country”
11. “Sing Again”
12. “Knowing Bros” (“Ask Us Anything”)
13. “The King of Mask Singer”
14. “Tuesday Night Is the Best”
15. “I Am Solo”
16. “Immortal Songs”
17. “Unexpected Business”
18. “The Return of Superman”
19. “My Golden Kids”
20. “The Manager”
21. “Animal Farm TV”
22. “All Table Tennis!”
23. “City Girls on the Climb” (“Work Later, Hike Now”)
24. “Delicious Guys”
25. “Amazing Saturday”
26. “Steel Unit” (The Iron Squad”)
27. “Midnight Horror Story”
28. “Bountiful Year of Jujeop” (literal translation)
29. “Let’s Love Again”
30. “Where is My Home”
31. “All The Butlers”
32. Take Off Your Shoes
33. “Naked World History”
34. “The Must-Try Restaurant”
35. “Law of the Jungle – Pioneers”
36. “Groom’s Class”
37. “Boss in the Mirror”
38. “Circle House”
39. “Buddy into the Wild”
40. “Talk Pa One 25 O’Clock”
41. “Forsythia Academy”
42. “New Family Relations Certificate Godfather”
43. “Family Register Mate”
44. “You Must Stop at Least Once”
45. “Dr. Oh’s Golden Clinic”
46. “Hello Trot”
47. “Comedy Big League”
48. “Problem Child in House”
49. “Ask Us Anything Fortune Teller”
50. “Battle Table”

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