Cafe Apologizes for Rejecting ATEEZ Hongjoong Birthday Event – What is REALLY the Issue?

While most cafes usually feel happy and ecstatic to collaborate with fans for the idols birthday event. One Korean cafe, in particular, become an issue after allegedly rejecting to conduct a cafe birthday event for some idols, including ATEEZ Hongjoong. Here’s what really happened in the full story.

“YELLOW BIRTHDAY” Korean Cafe Alleged Rejection Issue for Preferencing Idols Birthday Event

Kpop idols’ birthday is such a crucial celebration for the fans since it is one of a few ways to truly connect with their idols to a personal degree. That is why fans are willing to go into such extends to make their idols’ birthday celebration not only special but also memorable.

One of the most famous ways to celebrate their idol’s birthday is by conducting a birthday cafe event. In this birthday cafe event, fans collaborate with famous cafes to create an ultimate ambiance for their idol’s birthday celebration. They decorated the whole cafe according to the idol who was having their birthday celebration and distributed free items using the theme.

Most cafe owners usually feel ecstatic to celebrate idols’ birthday events with their fans. Since it was one of the best ways to boost their income, it also becomes the most effective way to promote their cafe to the public.

However, one particular cafe in South Korea, “YELLOW BIRTHDAY” recently rose in trending topics due to their issue of rejecting idols’ birthday event, including ATEEZ Hongjoong.

“YELLOW BIRTHDAY” Cafe Rejected Birthday Event for ATEEZ Hongjoong

On March 15, various media reported that fans had started raising issue against the “YELLOW BIRTHDAY” cafe in South Korea. According to some of the fans’ testimonies, the cafe had rejected conducting a birthday event for some idols, including ATEEZ Hongjoong.

🗣 to any stans who are or were planning to hold an event at a cafe in korea, make sure NOT to do it at:

– cafe raisin
> NEW!! CAFE YELLOW BIRTHDAY
@/cafeyellowBD pic.twitter.com/zFFlDYx05m

— L⁸ ; clara day🦊 (@txtpsh) March 13, 2022

“YELLOW BIRTHDAY” cafe is a South Korean cafe located in Hongdae, Seoul. It is famous for its strategic location and beautiful lighting ambiance.

What REALLY Happened Behind the Cafe Rejection Issue for ATEEZ Hongjoong Birthday Event?

In conducting idols’ birthday cafe celebration event, most cafes usually do it on a first-come, first-serve basis. However, it seems that YELLOW BIRTHDAY has a whole different idea in mind.

According to the fans’ testimonies, they asked for a booking in the cafe from November 5 to 7 last year. However, instead of checking the available schedule, the cafe owner asked about which artist the fan was planning to hold the event. Then, when the fan revealed the artist’s name, the cafe replied by stating that they had planned to take reservations for a different artist.

The issue is that the cafe had not yet received any reservation regarding the other artist’s birthday. And the proof was in the cafe’s Twitter post. However, they rejected the reservation because the cafe preferred to conduct birthday events for the other celebrity.

From the date and fan acc mentioned, the rejection issue by YELLOW BIRTHDAY cafe might have been for the ATEEZ Hongjoong birthday cafe event.

It is NOT The Only Incident

Once the rejection issue for the ATEEZ Hongjoong birthday cafe event circulated on social media, other testimonies started appearing. Apparently, it was NOT the only incident when the cafe rejected a birthday cafe event for certain idols because they preferred the more famous ones.

In another testimony, a fan was planning to hold a birthday cafe event for Rocket Punch Suyun between March 12 and 13 this year. However, the cafe stated that their available schedule for those dates is only available for another celebrity’s birthday.

The cafe then posted an official announcement that they were searching for reservations for their preferred artist instead.

“We are currently taking reservations for cupholder birthday cafe events in April, May and June. And we’re looking for reservations for [artist name] from June 15 to 18. Also, we will take reservations for [artist names] in May and [artist names] in June.”

YELLOW BIRTHDAY Cafe.

In addition to the rejection issue, some customers also complained that the cafe was overpriced. Besides, they only allow reservations only if the event organizer is present to help set up and clean up the decoration. And most importantly, no helpers or friends are allowed to replace the event organizer. They have to do everything in person themselves.

Naturally, in addition to the rejection issue of ATEEZ Hongjoong birthday cafe event, YELLOW BIRTHDAY cafe’s service and requirements became major issues.

YELLOW BIRTHDAY Cafe Apologizes via Official Statement

Furthermore, the rejection issue on ATEEZ Hongjoong and other idols’ birthday event grew viral in international media. Therefore, YELLOW BIRTHDAY cafe finally decided to post their official apology.

기분 상하게 해드려 죄송합니다. pic.twitter.com/FsSO6zI1E6

— 홍대 합정 상수 생일카페/카페 옐로우벌스데이 (@cafeyellowBD) March 13, 2022

“Hello. This is Yellow Birthday.

Firstly, we truly apologize for having hurt your feelings by picking and selecting the reservations we accept. We were in the middle of creating a set of rules for the usage of our cafe through a few events that we had experienced, considering that we opened only recently. Once again, we apologize if you are uncomfortable about our rules and information.

As we are also a business operating for profit, we of course set the standards by profit. Unfortunately, these standards have also hurt the fans. We admitted to have been inconsiderate due to my greed. I apologize.

Currently, we set a standard of 20 visitors per day for the weekend sales. This rule is to prevent the daily sales during the event to be lower than our regular days. After all, the events are held during our operating hours.

Regarding for the limit set on the bottled drinks, the bottles are ordered in bulk. That is why if they are leftover, we cannot reuse them. We will have to throw them out. Hence, we made a decision that only takeout would be possible and that we would not accept event bottles. This standard was set for 50 visitors a day. Also, this is due to the fact that we have a minimum production quantity for bottled drinks per drink.

Once more, we apologize to those who were hurt. In the future, we will put in our efforts to operate righteously. Sorry.”

YELLOW BIRTHDAY Cafe.

ATEEZ Hongjoong Birthday Cafe Event Issue – Your Opinion?

So, what do you think about this YELLOW BIRTHDAY cafe issue on rejecting birthday event for ATEEZ Hongjoong and other idols they deemed less popular, Kpop fans? Feel free to share your thoughts in the comment and stay with Kpoppost and our Instagram, Facebook, and Twitter for more updates.

anyways if any of u or any fan really, are planning a birthday event at a cafe in korea, never do it at cafe yellow birthday! https://t.co/Et3zasdKhg pic.twitter.com/1UtoFHaxTt

— L⁸ ; clara day🦊 (@txtpsh) March 13, 2022

In the meantime, here’s a video on ATEEZ Hongjoong’s cover on Linkin’ Park’s NUMB.

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