December 2020 KPop Boy Group Popularity & Brand Reputation Rankings

The Korean Business Research Institute has published the Top 50 KPop Boy Group Popularity and Brand Reputation Rankings for December 2020.

As cited from Rekorea, “The Brand Reputation Index is an index that extracts a big data of a brand and analyzes it by consumer behavior. Then classifies and weights it into participation value, communication value, media value, and social value. Brand reputation analysis can help you to find out who, where, how, and why talking about your brand.”

For the analysis, the institute has collected big data of 60.938.158 brands’ reputation of Kpop boy group from November 12 to December 12, 2020. Moreover, compared to the 54.840.283 big data of Kpop boy group brand reputation in November, it increased by 11,12%.

Top 5 KPop Boy Group Popularity & Brand Reputation Rankings

1. BTS

Brand Index: 23,659,001

Participation Index: 5,463,864

Media Index: 5,827,470

Communication Index: 25,983,919

Community Index: 6,383,748

In comparison to the brand reputation index of 8.595.929 in November, it rose 175,23% in December.

2. NCT

Brand Index: 5,341,172

Participation Index: 505,296

Media Index: 1,817,013

Communication Index: 1,576,387

Community Index: 1,442,476

In comparison to the brand reputation index of 5.846.061 in November, it fell 8,64% in December.

3. SEVENTEEN

Brand Index: 3,602,368

Participation Index: 486,112

Media Index: 634,314

Communication Index: 1,196,261

Community Index: 1,285,682

In comparison to the brand reputation index of 3.780.268 in November, it fell 4,71% in December.

4. EXO

Brand Index: 3,201,871

Participation Index: 253,352

Media Index: 870,229

Communication Index: 961,580

Community Index: 1,116,710

In comparison to the brand reputation index of 1.894.897 in November, it rose 68,97% in December.

5. BTOB

Brand Index: 2,640,910

Participation Index: 576,400

Media Index: 578,070

Communication Index: 978,117

Community Index: 508,324

In comparison to the brand reputation index of 1.145.522 in November, it rose 130,54% in December.

TOP 30 KPop Boy Group Popularity & Brand Reputation Ranking in November – December 2020

As a result of the analysis, BTS is still at the #1 rank. Then, at #2, there is NCT, followed by SEVENTEEN at #3; both Kpop groups stay on the same rank for the third month in a row. Next is EXO at #4, and BTOB at #5.

Moreover, the results of the high ranking keyword analysis associated with BTS are “band of the year,” “Dynamite,” and “celebrity of the year.” In addition to this, the words “announce,” “release,” and “chosen are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 82.90%.

TOP 50 KPop Boy Group Popularity & Brand Reputation Ranking in December 2020

1. BTS

2. NCT

3. SEVENTEEN

4. EXO

5. BTOB

6. SHINee

7. MONSTA X

8. The Boyz

9. ASTRO

10. TXT

11. GOT7

12. Super Junior

13. Stray Kids

14. NU’EST

15. ATEEZ

16. PENTAGON

17. CRAVITY

18. BIGBANG

19. B1A4

20. AB6IX

21. ONF

22. VICTON

23. SF9

24. Teen Top

25. Highlight

26. Shinhwa

27. VIXX

28. WINNER

29. 2PM

30. ONEUS

31. TVXQ

32. Infinite

33. Golden Child

34. CIX

35. Block B

36. TOO

37. DONGKIZ

38. 2AM

39. Sechs Kies

40. JBJ95

41. JYJ

42. Verivery

43. F.T. Island

44. Boyfriend

45. Benefit (BNF)

46. MCND

47. HOTSHOT

48. BAP

49. LIMITLESS

50. Hot Blood Youth

Is your favorite KPop boy group on the list?

Source: Rekorea

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