The Korean Business Research Institute has published the Top 30 Popular Korean Drama Actor Brand Reputation Rankings for May 2021. As a result, Korean actor Song Joong Ki topped May Korean Drama Actor Brand Reputation Rankings. Then in 2nd place, there was Lee Je Hoon and Jang Nara in 3rd place. Let’s check out the complete list of Top 30 Most Popular Korean Drama Actor Brand Reputation in May below.
Song Joong Ki Topped May Most Popular Korean Drama Actor Brand Reputation Rankings
The Korea Corporate Reputation Research Institute analyzed 108,050,522 big data of 50 actors from Korean dramas that aired from April 5, 2021, to May 5, 2021. The brand reputation rankings are based on consumer participation, media, communication, and community indexes. Moreover, compared to 99,377,638 big data of Korean actor brand big data in March 2021, it increased by 8.73%.
“Vincenzo” star Song Joong Ki became the most popular Korean drama actor in May 2021.
“Vincenzo” star actor Song Joong Ki has topped the list with a brand reputation index of 8,830,758. Further, in the keyword analysis, the high-ranking phrases that related to Song Joong Ki included “Vincenzo,” “villain,” and “Jeon Yeo Bin.”
While the terms related to the highest-ranking were “refreshing,” “unique,” and “passionate.” Moreover, Song Joong Ki’s positivity-negativity analysis revealed a score of 86.04 percent positive reactions.
The top 5 Korean drama actors brand reputation rankings in May 2021
1. Song Joong Ki
Brand Participation Index: 2,005,678
Media Index: 2,212,952
Communication Index: 2,555,897
Community Index: 2,056,232
Brand reputation index of May: 8,830,758.
2. Lee Je Hoon
Brand Participation Index: 1,146,896
Media Index: 1,741,507
Communication Index: 1,058,926
Community Index: 1,717,998
Brand reputation index of May: 5,665,327.
3. Jang Nara
Brand Participation Index: 971,842
Media Index:1,071,393
Communication Index: 765,717
Community Index: 1,927,300
Brand reputation index of May: 4,736,253.
4. Song Kang
Brand Participation Index: 1,117,489
Media Index: 1,231,432
Communication Index: 668,246
Community Index: 1,609,705
Brand reputation index of May: 4,626,873.
5. 2PM’s Taecyeon
Brand Participation Index: 411,706
Media Index: 1,538,896
Communication Index: 602,853
Community Index: 1,597,344
Brand reputation index of May: 4,150,800.
The top 50 Korean drama actors brand reputation rankings in May 2021
1. Song Joong Ki
2. Lee Je Hoon
3. Jang Nara
4. Song Kang
5. 2PM’s Taecyeon
6. Lee Seung Gi
7. Pyo Ye Jin
8. CNBLUE’s Jung Yong Hwa
9. Park In Hwan
10. Esom
11. Kim Myung Min
12. Nana
13. Kim Hyun Joo
14. Kim Ok Bin
15. Yeo Jin Goo
16. Kim Bum
17. Ji Jin Hee
18. Kim Yeo Jin
19. Shin Ha Kyun
20. Lee Min Ki
21. Kim Eui Sung
22. Ryu Hye Young
23. Hong Eun Hee
24. Jeon Hye Bin
25. Lee Hee Joon
26. Lee So Yeon
27. Choi Yeo Jin
28. Cha Ji Hyun
29. Jo Seung Woo
30. Park Ju Hyun
Is your favorite actor on the list?
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