The Korean Business Research Institute has unveiled the most recent brand reputation rankings for Korean drama actors this month. Jung Eun Ji, who stars in the drama “Miss Day and Night,” secured the top Korean drama actor ranking for the month. Check out the complete list of the top 50 Korean drama actor brand reputation rankings for July 2024 here.
July 2024 Top Korean Drama Actor Brand Reputation Rankings
The Korean Business Research Institute gathered 43,213,597 data points from 50 actors featured in dramas airing between June 9 and July 9, 2024. This number marks a 39.95% decrease from the 71,960,710 data points collected in June. Moreover, they used a brand reputation algorithm to evaluate consumer participation, media exposure, communication, and community indices.
As a result, in July 2024, the top 5 drama actors based on brand reputation were Jung Eun Ji, Lee Jung Eun, Um Tae Goo, Song Seung Heon, and Jung Ryeo Won, respectively.
Explore the 20 most popular Korean drama actors and actresses in May, June, and July 2024 below.
Top 5
1. Jung Eun Ji
Actress Jung Eun Ji, who delivers an outstanding performance in Netflix’s original K-drama series “Miss Day and Night,” secured the top spot in Korean drama actor rankings this month. The actress attained a brand reputation index of 2,531,972, with the following breakdown:
- Participation Index: 380,180
- Media Index: 547,876
- Communication Index: 700,103
- Community Index: 903,813
Furthermore, in link analysis, Jung Eun Ji’s popular related terms were “freshness,” “transformation,” and “anticipation.” Meanwhile, in the keyword analysis, “body change,” “double life,” and “Apink” stood out. Moreover, the positivity-negativity ratio revealed a positive rate of 82.57%.
2. Lee Jung Eun
Actress Jung Eun Ji, who is also part of Netflix’s original K-drama series “Miss Day and Night” and delivers a remarkable performance with her role, claimed the second position in this month’s Korean drama actor rankings. She achieved a brand reputation index of 2,399,634, with the following indices:
- Participation Index: 341,184
- Media Index: 517,117
- Communication Index: 675,638
- Community Index: 865,695
3. Um Tae Goo
Actor Uhm Tae Goo, who made a remarkable comeback with his captivating role in the alluring new drama “My Sweet Mobster,” secured the third position. The actor earned a brand reputation index of 2,242,833, with the following indices:
- Participation Index: of 479,150
- Media Index: 336,808
- Communication Index: 926,923
- Community Index: 499,953
4. Song Seung Heon
Actor Song Seung Heon, who reprised his role in the action thriller “The Player 2: Master of Swindlers,” claimed the fourth spot. The actor achieved a brand reputation index of 1,621,108, with the following indices:
- Participation Index: 231,145
- Media Index: 213,385
- Communication Index: 490,407
- Community Index: 686,172
5. Jung Ryeo Won
Actress Jung Ryeo Won, who delighted K-drama fans with her performance alongside Wi Ha Joon in “The Midnight Romance in Hagwon,” secured the fifth position this month. The actress earned a brand reputation index of 1,596,205, with the following indices:
- Participation index 226,641
- Media index 206,049
- Communication index 655,459
- Community index 508,057
Top 50
- Jung Eun Ji
- Lee Jung Eun
- Uhm Tae Goo
- Song Seung Heon
- Jung Ryeo Won
- Kim Hee Sun
- Moon Ji In
- Wi Ha Joon
- Choi Jin Hyuk
- Han Chae Young
- Ji Sung
- Kwon Yul
- Park Sang Won
- Lee Si Eon
- Han Sunhwa
- Ji Hyun Woo
- Im Soo Hyang
- Oh Yeon Seo
- Kwak Sun Young
- Kim Hyun Jin
- Jeon Mi Do
- Jang Gyu Ri
- Hahm Eun Jung
- Lee Yoo Young
- Lee Min Ki
- Kim Kyung Nam
- Lee Hye Young
- Kim Nam Hee
- Lee Il Hwa
- Yeon Woo
- Han Bo Reum
- Uhm Hyun Kyung
- Cha Hwa Yeon
- So Joo Yeon
- Oh Hyun Kyung
- Heo Seong Tae
- Choi Woong
- Baek Seo Hoo
- Kim Gyuseon
- Kim Myoeng Su
- Moon Hee
- Hwang Chan Seong
- Baek Sung Hyun
- Seo Jun Young
- Lee Ho Cheol
- Byeol Kang
- Lim Ju Eun
- Lee Seung Yeon
- Bae Jong Ok
- Kwon Hwa Woon
Is your favorite Korean drama actor or actress included in the latest list of top Korean drama actors above? Feel free to share with us in the comments below. Stay tuned for the upcoming Korean brand popularity rankings!
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Source: Brikorea
