On October 8, the Korean Business Research Institute unveiled the latest rankings of popular Korean dramas for October 2024! Are you curious to see if your favorite show made the cut? Let’s explore the top 22 Korean drama brand reputation rankings for October 2024 and discover which captivating dramas have enchanted viewers!
October 2024: Korean Drama Brand Reputation Rankings
The Korean Business Research Institute extracted 85,667,996 big data from 22 brands of Korean dramas loved by the public from September 8 to October 8, 2024. The institute conducted a consumer behavior analysis by measuring the brand participation, media, communication, community, and viewership indexes. Compared to 66,719,070 big data for Korean drama brands in September, it increased by 28.40 percent.
As a result, “Love Next Door,” “Good Partner,” “Snow White Must Die” (“Black Out”), “The Judge from Hell,” and “Beauty and Mr. Romantic” dominated the top five most popular Korean dramas for October.
TOP 5
1. “Love Next Door”
tvN’s “Love Next Door” rose to the top spot this month, leading the Korean drama brand reputation ranking in October 2024. Based on the analysis, the romantic comedy drama achieved a brand reputation index of 11,016,489 from the following indexes:
- Participation Index: 2,969,467
- Media Index: 2,729,013
- Communication Index: 2,464,019
- Community Index: 2,038,442
- Viewership Index: 815,549
2. “Good Partner”
SBS’s “Good Partner” dropped to the second position on the list. Based on the analysis, the Korean legal drama achieved a brand reputation index of 7,785,929, derived from the following indexes:
- Participation Index: 2,189,667
- Media Index: 1,200,781
- Communication Index: 1,273,605
- Community Index: 1,243,643
- Viewership Index: 1,878,234
3. “Black Out” (“Snow White Must Die”)
MBC’s “Black Out” (“Snow White Must Die”) climbed to the third position this month. The mystery thriller gained a brand reputation index of 7,210,723. Based on the analysis, the drama obtained the following indexes:
- Participation Index: 2,388,849
- Media Index: 1,309,500
- Communication Index: 1,454,393
- Community Index: 1,032,366
- Viewership Index: 1,025,614
4. “The Judge from Hell”
Disney+’s new Korean drama series “The Judge from Hell” landed on fourth place this month. Park Shin Hye’s comeback drama successfully captivated the audience from the first episode and achieved a brand reputation index of 6,402,217. Based on the analysis, the drama gained the following indexes:
- Participation Index: 1,780,409
- Media Index: 1,299,417
- Communication Index: 1,373,581
- Community Index: 861,412
- Viewership Index: 1,087,398
5. “Beauty and Mr. Romantic”
KBS2’s romantic drama “Beauty and Mr. Romantic” fell to fifth place on the link. The show rounded out the top five popular Korean dramas this month, obtaining a brand reputation index of 6,370,655, with the following breakdown of indexes:
- Participation Index: 1,023,571
- Media Index: 868,097
- Communication Index: 988,625
- Community Index: 846,006
- Viewership Index: 2,644,355
TOP 22
Check out the 22 Korean dramas that not only topped the rankings but also showcased impressive viewer engagement.
- “Love Next Door”
- “Good Partner”
- “Black Out” (“Snow White Must Die”)
- “The Judge from Hell”
- “Beauty and Mr. Romantic”
- “Queen Woo”
- “Suji & Uri”
- “Dog Knows Everything”
- “No Gain No Love”
- “Dear Hyeri”
- “Iron Family”
- “Your Honor”
- “What Comes After Love”
- “Snow White’s Revenge”
- “Gyeongseong Creature”
- “Perfect Family”
- “Seoul Busters”
- “Romance in the House”
- “The Brave Yong Soo-jung”
- “Cinderella at 2 AM”
- “DNA Lover”
- “Bad Memory Eraser”
These Korean dramas have captured viewers’ hearts this month and showcased impressive viewer engagement. Which ones are you watching? Please share with us in the comments, and stay tuned for the following brand reputation rankings for Korean dramas!
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Source: Brikorea
