Do you call yourself a big fan of Byeon Woo Seok? Did you know that before all the “Lovely Runner” fuss, he actually debuted as a model first? Today, Korea’s biggest heartthrob, Byeon Woo Seok, returns to his model origin as the newly appointed brand ambassador of global fashion brand PRADA. Witness how the “Lovely Runner” star finally achieved one of the ultimate achievements of his model origin with us below.
PRADA Selected “Lovely Runner” Star Byeon Woo Seok as New Brand Ambassador
The ultimate heartthrob of South Korea and “Lovely Runner” charming star Byeon Woo Seok has been selected as the new brand ambassador of the luxury fashion brand PRADA.
On November 4, Italian luxury fashion house PRADA officially named Byeon Woo Seok as its new ambassador. And for fans and fashion insiders, this announcement wasn’t a big surprise, really.
Previously, Byeon Woo Seok had already caught PRADA’s eye, appearing at their “Spring/Summer 2025 Men’s Fashion Show” in Milan in June. His poised, sophisticated style and presence among top global actors and models stole the spotlight and set off the cameras.
Returning to His Model Origin with Top-of-the-Mountain Achievement
Indeed, it seems like Byeon Woo Seok has successfully returned to his model origin with one of the biggest achievements.
Starting out as a model before his big break in acting, Byeon Woo Seok always had the looks, style, and natural flair to succeed on the runway. But now, as the new ambassador for PRADA, he’s reached a whole new level in his modeling career, representing one of the world’s top luxury fashion brands.
Though Byeon Woo Seok became widely known as a brilliant star in massive projects like “Lovely Runner” and “20th Century Girl,” he has always managed to keep that polished, model-esque charm. His experience in modeling shows in his effortless style and confidence, and you can spot them both on and off the screen.
Hence, when PRADA invited him to their show in Milan earlier this year, it was clear that he was on their radar.
Now, as an official brand ambassador, Byeon Woo Seok blends his original passion for modeling with his well-loved persona as an actor. PRADA picked him not only for his looks but because he has grown into a style icon with fans all over the world
Finally, for Byeon Woo Seok, becoming the brand ambassador of PRADA is a dream come true. It proves that he has successfully made it to the top both as a model and a celebrity.
As he steps back into the world of fashion, he brings all the growth, confidence, and charm he has developed over the years, making this role a big win for both him and his fans.
Model or Actor: Which One You Like Most?
So, which side of Byeon Woo Seok do you like most? The actor or the model? Please share your thoughts with us.
Meanwhile, let’s reminisce about Byeon Woo Seok’s past moments on the catwalk.
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