On November 20, the Korean Business Research Institute unveiled this month’s highly anticipated list of top Korean movie actors and actresses. Check out the top 100 Korean movie star brand reputation rankings for November 2024 and discover your favorites!
November 2024 Top Korean Movie Star Brand Reputation Rankings
The Korean Business Research Institute analyzed 100 Korean movie actors beloved by consumers in Korea from October 19 to November 19, 2024, extracting 132,633,020 data points. This number shows an 18.83% decrease compared to the 163,403,309 data points of Korean movie stars collected in October.
Using the latest data, the institute conducted a consumer behavior analysis to determine the brand reputation index of movie stars, measuring participation, media, communication, and community indexes.
According to the results, Ryu Seung Ryong, Park Seo Joon, Gong Yoo, Um Tae Goo, and Song Seung Heon dominated the top five rankings of Korean movie stars in November 2024.
Here are the top 25 Korean movie stars for September, October, and November 2024.
TOP 5
1. Ryu Seung Ryong
Actor Ryu Seung Ryong, who stars in the new comedy movie “Amazon Bulls Eye” (also known as “Archers of the Amazon”) as former archer Jin-bong, topped the list of top Korean movie actors in November 2024.
The actor achieved an outstanding brand reputation index this month, with an increase of 224.04 percent, soaring from 923,982 in October to 2,994,098 in November, with the following breakdown:
- Participation Index: 429,219
- Media Index: 594,676
- Communication Index: 1,041,444
- Community Index: 928,759
Furthermore, in the link analysis, the institute found the words “achieve,” “empathize,” and “comfort” to be the most popular terms related to the actor. Meanwhile, the keyword analysis highlighted “Amazon Bulls Eye,” “archery,” and “comedy” as the most popular keywords. Additionally, Ryu Seung Ryong gained a positive score of 85.02 percent in positive and negative analysis.
2. Park Seo Joon
“Gyeongseong Creature Season 2” star Park Seo Joon, who recently drew attention at the opening event of ‘Chanel Winter Tale Holiday Ice Rink,’ secured the second position this month. Park Seo Joon’s brand reputation index declined by 15.20 percent, falling from 3,437,004 in October to 2,914,737 in November, with the following breakdown:
- Participation Index: 237,375
- Media Index: 742,543
- Communication Index: 958,878
- Community Index: 975,942
3. Gong Yoo
Actor Gong Yoo, set to return on the small screen with the mystery romance drama “The Trunk,” claimed the third position. The “Goblin” star achieved an impressive brand reputation index of 2,772,234 in November, showing an increase of 61.73% compared to the index of 1,714,088 in October. Here is the breakdown of the latest brand reputation index:
- Participation Index: 309,150
- Media Index: 497,524
- Communication Index: 923,382
- Community Index: 1,042,178
4. Um Tae Goo
Actor Um Tae-goo, who is cast in the upcoming new series by Kang Full titled “The Light Shop,” rose to fifth place. Despite his increase in rank, the actor’s brand reputation index dropped by 20.89%, declining from 3,474,761 in October to 2,748,996 in November. Here is the breakdown of the latest brand reputation rankings:
- Participation Index: 519,161
- Media Index: 584,355
- Communication Index: 897,528
- Community Index: 747,952
5. Song Seung Heon
Actor Son Seung Heon, who stars in the new thriller mystery film “The Hidden Face,” rounded out the top five of this month’s movie star brand reputation rankings. His brand reputation index skyrocketed by 385.43 percent, increasing from 555,577 in October to 2,696,941 in November, with the following breakdown:
- Participation Index: 410,245
- Media Index: 578,978
- Communication Index: 809,411
- Community Index: 898,306
TOP 100
- Ryu Seung Ryong
- Park Seo Joon
- Gong Yoo
- Um Tae Goo
- Song Seung Heon
- Cha Seung Won
- Lee Jung Jae
- Ma Dong Seok
- Kim Tae Ri
- Lee Byung Hun
- Yoo Hae Jin
- Jung Woo
- Han Suk Kyu
- Jung Hae In
- Kim Hye Soo
- Lee Je Hoon
- Ra Mi Ran
- Lee Jin Wook
- Lee Seo Jin
- Kim Nam Gil
- Jung So Min
- Lee Joon Hyuk
- Go Yoon Jung
- Honey Lee
- Jang Dong Gun
- Go Min Si
- Lee Young Ae
- Kim Ji Young
- Lee Jong Suk
- Lee Dong Wook
- Hyun Bin
- Lee Yoo Mi
- Song Joong Ki
- Jin Seon Kyu
- Lee Yi Kyung
- Son Ye Jin
- Jo Jung Suk
- Yeon Woo Jin
- Hwang Jung Min
- Park Bo Young
- Son Suk Ku
- Kim Woo Bin
- Ha Jung Woo
- Cho Seung Woo
- Gang Dong Won
- Yoon Kye Sang
- Im Si Wan
- Im Won Hee
- Jung Woo Sung
- Lee Soo Kyung
- Kim Hee Ae
- Go Soo
- Kim Sung Kyun
- Park Ji Hwan
- Chun Woo Hee
- Jo In Sung
- Moon So Ri
- Kim Mu Yeol
- Choi Min Sik
- Ryu Jun Yeol
- Song Ji Hyo
- Kim Sun Young
- Kim Sung Ryung
- Choi Woo Shik
- Lee Jung Eun
- Seo Hyeon Woo
- Go Kyung Pyo
- Park Ha Sun
- Lee Joo Young
- Lee Beom Soo
- Yum Jung Ah
- Song Kang Ho
- Seo In Guk
- Han Ji Min
- Kang Ki Young
- Byun Yo Han
- Lee Dong Hwi
- Kim Dong Wook
- Jo Han Sun
- Cha Tae Hyun
- Jeon Do Yeon
- Lee Hak Joo
- Lee Kwang Soo
- Youn Yuh Jung
- Lee Sung Min
- Park Sung Woong
- Nam Joo Hyuk
- Im Soo Jung
- Kim Da Mi
- Cho Jin Woong
- Gong Hyo Jin
- Wi Ha Joon
- Kim Yoon Seok
- Chae Soo Bin
- Jung Joon Ho
- Han Hyo Joo
- So Ji Sub
- Park Hae Il
- Jo Woo Jin
- Sul Kyung Gu
Did your favorite Korean movie star make it to the top 100 list this month? Please let us know in the comments, and stay tuned for the following Korean brand popularity rankings!
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Source: Brikorea
