The captivating Korean drama “Head Over Heels” and its magnetic lead actor, Choo Young Woo, topped the brand reputation rankings for August 2025. See the complete rankings below and discover what made “Head Over Heels” and Choo Young Woo take the top spots this month.
August 2025 Korean Drama and Actor Brand Reputation Rankings
The Korean Business Research Institute has announced the latest top Korean dramas and actors for August 2025. They measured four important keys to determine the brand ranking through consumer behavior analysis: media coverage, participation, interaction, and community indexes.
For dramas, the institute analyzed over 53.4 million brand data points of 21 popular dramas from July 12 to August 12. This number marks a 12.81 percent decrease from 61.3 million brand data points collected in July, suggesting a seasonal shift in viewership.
For actors, the analysis covered nearly 60 million brand data points of 50 actors featured in dramas aired from July 13 to August 13. This number experienced a sharper decline, dropping 25.67 percent from the previous month (81 million).
Korean Drama “Head Over Heels”
“Head Over Heels” took first place with an impressive brand reputation index of 5,949,365 in August 2025.
The link analysis revealed that the online conversations about the drama centered on terms like “heartbreaking,” “acclaimed,” and “perfect.” Meanwhile, the drama’s top keywords were “Choo Young Woo,” “Jo Yi Hyun,” and “OST.”
The drama’s success lies in its irresistible storytelling, which blends youth, fantasy, romance, and mystery. According to Nielsen Korea, the series finale on July 29 earned an average nationwide viewership rating of 4.9 percent.
Choo Young Woo and Cho Yi Hyun’s electric chemistry brought much appeal to the show. Reuniting after their drama “School 2021,” their onscreen chemistry made their connection feel deeply authentic.
Other leads were just as crucial. Cha Kang Yoon’s character introduced a compelling love triangle and friendship. And Choo Ja Hyun’s mysterious role injected suspense and intrigue.
Finally, the alluring soundtracks, featuring various artists like Miyeon of K-pop girl group idle, Colde, ZEROBASEONE, and more, became a major draw for fans, perfectly amplifying the story’s emotional weight.
TOP 21 Korean Dramas
- “Head over Heels”
- “Queen’s House”
- “Law and the City”
- “Trigger”
- “Good Boy”
- “For Eagle Brothers”
- “Low Life”
- “The Defects”
- “The Nice Guy”
- “S Line”
- “Good Luck!”
- “Salon de Holmes”
- “Love, Take Two”
- “The Woman Who Swallowed the Sun”
- “Mary Kills People”
- “The Winning Try”
- “My Girlfriend Is the Man!”
- “Beyond the Bar”
- “Bitch x Rich”
- “My Lovely Journey”
- “Dear M”
Actor Choo Young Woo
“Head Over Heels” star Choo Young Woo claimed the #1 spot on the Korean drama actor brand reputation rankings for August 2025. He completely earned it. His brand reputation index is reaching over 4.7 million.
Link analysis revealed that online conversations primarily focused on his “passionate acting,” “hold [organize],” and “end.” His top keywords included “Head Over Heels,” “fan meeting,” and “Netflix.” In the positivity-negativity analysis, the rising star achieved a remarkable positive rating of 92.87 percent. This success shows how much his extraordinary hard work on the show paid off.
He earned widespread acclaim for his dynamic dual role in this show. He masterfully portrayed Bae Gyeon Woo, a young man whose body becomes possessed by a spirit named Bongsu. The role required him to seamlessly switch between two distinct personalities, a challenge he met with critical acclaim.
Choo Young Woo’s performance in the show is the latest showcase of his incredible range this year. He first captivated fans by playing a complex doppelgänger in “The Tale of Lady Ok” and won Best New Actor at the 4th Blue Dragon Series Awards for his role. Then, he starred as a dedicated doctor in the hit medical drama “The Trauma Code.” He then transformed into a prosecutor son of a crime boss, in the action noir “Mercy for None.” His character was a master of deception—calm on the surface but secretly driving chaos from within.
TOP 50 Korean Drama Actors
- Choo Young Woo
- Lee Jong Suk
- Park Bo Gum
- Cho Yi Hyun
- Moon Ka Young
- Uhm Ji Won
- Kim Young Kwang
- Ahn Jae Wook
- Lee Dong Wook
- Arin
- Kim Nam Gil
- Won Jin Ah
- Yang Se Jong
- Yum Jung Ah
- Kim Dong Wan
- Ryu Hye Young
- Kim Min Kyu
- Cha Kang Yoon
- Choi Yoon Ji
- Lee Sung Kyung
- Yoon Kye Sang
- Lee Soo Hyuk
- Im Soo Jung
- Lee Sang Yi
- Kang You Seok
- Kim So Hyun
- Choi Young Joon
- Hahm Eun Jung
- Yoon Park
- Choo Ja Hyun
- Kim Yo Han
- Lee Eun Saem
- Lee Da Hee
- Ryu Seung Ryong
- Lee Jin Wook
- Lee Bo Young
- Jang Shin Young
- Jung Chae Yeon
- Park Hoon
- Oh Na Ra
- Kim Yea Lim
- Im Se Mi
- Lee Jong Hyuk
- Im Seong Jae
- Park Hae Joon
- Gil Hae Yeon
- Lee Min Ki
- Gong Seung Yeon
- Kim Eui Sung
- Yoo Jeong Hu
Join us on Kpoppost’s Instagram, Threads, Facebook, X, Telegram channel, WhatsApp Channel and Discord server for discussions. And follow Kpoppost’s Google News for more Korean entertainment news and updates.
